Discover TruffLuv
A Vision of Precision
Founded by Simon Michaeli and Yehuda Avraham, TruffLuv represents an evolution in the professional haircare industry. As a pioneer in luxury haircare with over two decades of experience shaping iconic global brands, Simon Michaeli brought a depth of mastery and vision that defined the brand’s direction. Together with Yehuda Avraham, their shared goal was clear: to introduce a rare, unexpected hero ingredient—the Black Truffle—and build a brand defined by precision, intention, and uncompromising standards.
Every formula is a result of meticulous development, designed to meet the needs of all hair types with effortless sophistication.
The Truffle Ritual
At TruffLuv, we believe haircare is more than a routine; it is a ritual. It is a moment of confidence, care, and presence. Our collections are designed to feel luxurious, work professionally, and stay firmly in your hands, ensuring that every application is an experience in itself. for all hair types.
Our Core Foundations
The Black Truffle
A rare botanical treasure that provides unparalleled anti-aging and restorative benefits.
In-House Master
Full control over development and production by our founders ensures the highest level of quality and consistency.
Refined Results
Performance-driven care that prioritizes hair health, strength, and timeless radiance.
Best sellers
Truffle Argan Shampoo
Truffle Argan Shampoo
Truffle Argan Mask
Deep Hydration & Radiant Shine
Truffle Argan Curl Cream
Definition, Bounce & Frizz Control
Truffle Argan Volume Mask
Weightless Volume & Hydration
