About TruffLuv

TruffLuv — the first and only brand to introduce black truffle into the world of professional haircare.

The brand was born from a clear vision: to take a luxurious, rare and powerful ingredient that grows naturally beneath the earth — and transform it into the foundation of breakthrough professional formulas.

The leading chemists of TruffLuv worked for two years on intensive research and development with uncompromising scientific precision, until they successfully integrated black truffle extract optimally into the formulas. The result allows the active ingredients to penetrate deep into the hair fiber, delivering remarkable and refined results that help hair become stronger, smoother, silkier, and full of shine and radiance.

All products are designed for all hair types, especially hair that has undergone chemical treatments such as bleaching, coloring, highlights, and straightening treatments. Our formulas are free from salts, sulfates, and parabens — making them ideal for maintaining and protecting chemically treated and straightened hair while preserving long-lasting results.

Behind the brand stands Simon Michaeli, a pioneer in professional haircare with over 22 years of experience in building and developing international brands that have conquered the global market. Following the worldwide success of Moroccanoil and the establishment of GotuKola, which won first place in international haircare competitions, Simon set out to create a true evolution in haircare.

After extensively researching the benefits of black truffle and its impact on the hair fiber, he founded TruffLuv — a brand built on precision, intention, and the highest uncompromising standards.

TruffLuv is not just another product.

It is a professional luxury experience.

And a promise to lead the global haircare industry forward.